{"id":97,"date":"2021-08-05T07:26:04","date_gmt":"2021-08-05T07:26:04","guid":{"rendered":"https:\/\/corp-web.gauss.i2-sys.com\/es\/?page_id=97"},"modified":"2021-10-19T10:29:45","modified_gmt":"2021-10-19T10:29:45","slug":"histoires-de-reussite","status":"publish","type":"page","link":"https:\/\/corp-web.gauss.i2-sys.com\/fr\/histoires-de-reussite\/","title":{"rendered":"Histoires de r\u00e9ussite"},"content":{"rendered":"\n<div class=\"wp-block-advgb-video advgb-video-block full-width\" data-video=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/5\/2021\/08\/video-home.mp4\" data-source=\"local\" data-video-attr=\"controls,playsinline\" data-video-preload=\"metadata\"><div class=\"advgb-video-wrapper full-width no-lightbox\"><video class=\"full-width\" height=\"600\" poster=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/5\/2021\/08\/video-hero.jpg\" controls=\"\" preload=\"metadata\" playsinline=\"\">Your browser does not support HTML5 video.<\/video><\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<p class=\"has-text-align-center mt-big\" style=\"font-size:12px\">Histoires de r\u00e9ussite<\/p>\n\n\n\n<h2 class=\"has-text-align-center h1 mb-30\">Que pouvons-nous faire pour vous<\/h2>\n\n\n\n<h3 class=\"has-text-align-center mb-30\">Une impulsion parfaite pour r\u00e9ussir<\/h3>\n\n\n        <div class=\"module_casos_exito\">\r\n            <p class=\"casos_exito_heading has-text-align-center mb-50\">Data <span><img src=\"https:\/\/corp-web.gauss.i2-sys.com\/fr\/wp-content\/themes\/gauss\/assets\/icon\/ovalo-rojo.png\"><\/span> Technology <span><img src=\"https:\/\/corp-web.gauss.i2-sys.com\/fr\/wp-content\/themes\/gauss\/assets\/icon\/ovalo-morado.png\"><\/span> Human team<\/p>\r\n                        <div class=\"wp-block-columns container\">\r\n                                <div class=\"wp-block-column caso_exito no-info\">\r\n                    <div class=\"overlay\"><\/div>\r\n                    <div class=\"wp-block-cover has-background-dim \">\r\n                                                    <img\r\n                                loading=\"lazy\"\r\n                                width=\"1500\"\r\n                                height=\"675\"\r\n                                class=\"wp-block-cover__image-background wp-image-250\"\r\n                                alt=\"\"\r\n                                src=\"https:\/\/storage.googleapis.com\/gauss--corp-web--static--pre--storage--84a2\/wp-content\/uploads\/Verti.jpeg\"\r\n                                data-object-fit=\"cover\"\r\n                                srcset=\"https:\/\/storage.googleapis.com\/gauss--corp-web--static--pre--storage--84a2\/wp-content\/uploads\/Verti.jpeg 1500w, https:\/\/storage.googleapis.com\/gauss--corp-web--static--pre--storage--84a2\/wp-content\/uploads\/Verti-300x135.jpeg 300w\" sizes=\"(max-width: 1500px) 100vw, 1500px\"\r\n                            \/>\r\n                                                <div class=\"wp-block-cover__inner-container\">\r\n                            <p class=\"has-text-align-left\">Smart Advertising<\/p>\r\n                            <h2 class=\"h1 mb-30\">Verti<\/h2>\r\n                            <p class='data'><span class='arrow-up'>20%<\/span>Sales increase<\/p>                            <p class='data'><span class='arrow-down'>15%<\/span>CPA (cost per acquisition) reduction<\/p>                            <div class='description'><p>Verti, an online insurance company of the Mapfre group whose objective was to operate its lead generation business model as if it were an e-commerce. Thanks to Google and Making Science technology, they aligned its marketing optimization goals with its business goal (actual sales CPA).<\/p>\n<\/div>                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                            <div class=\"wp-block-column caso_exito no-info\">\r\n                    <div class=\"overlay\"><\/div>\r\n                    <div class=\"wp-block-cover has-background-dim \">\r\n                                                    <img\r\n                                loading=\"lazy\"\r\n                                width=\"584\"\r\n                                height=\"433\"\r\n                                class=\"wp-block-cover__image-background wp-image-121\"\r\n                                alt=\"Verti\"\r\n                                src=\"https:\/\/corp-web.gauss.i2-sys.com\/fr\/wp-content\/uploads\/sites\/5\/2021\/08\/Group-6.jpg\"\r\n                                data-object-fit=\"cover\"\r\n                                srcset=\"https:\/\/corp-web.gauss.i2-sys.com\/fr\/wp-content\/uploads\/sites\/5\/2021\/08\/Group-6.jpg 584w, https:\/\/corp-web.gauss.i2-sys.com\/fr\/wp-content\/uploads\/sites\/5\/2021\/08\/Group-6-300x222.jpg 300w\" sizes=\"(max-width: 584px) 100vw, 584px\"\r\n                            \/>\r\n                                                <div class=\"wp-block-cover__inner-container\">\r\n                            <p class=\"has-text-align-left\">Smart Advertising<\/p>\r\n                            <h2 class=\"h1 mb-30\">Verti Germany<\/h2>\r\n                            <p class='data'><span class='arrow-down'>45%<\/span>Investment reduction<\/p>                            <p class='data'><span class='arrow-up'>20%<\/span>Sales increase<\/p>                            <div class='description'><p>Verti Germany, the online insurance company of the Mapfre group, had the challenge of increasing sales by optimizing investment. Developing an audience strategy and using a predictive model based on Artificial Intelligence, Gauss Smart Advertising, allowed them to increase sales by 20% reducing investment in Display &amp; Video 360 45%.<\/p>\n<\/div>                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                                <\/div>\r\n                                    <div class=\"wp-block-columns container\">\r\n                                <div class=\"wp-block-column caso_exito no-info\">\r\n                    <div class=\"overlay\"><\/div>\r\n                    <div class=\"wp-block-cover has-background-dim \">\r\n                                                    <img\r\n                                loading=\"lazy\"\r\n                                width=\"584\"\r\n                                height=\"433\"\r\n                                class=\"wp-block-cover__image-background wp-image-134\"\r\n                                alt=\"Altamira\"\r\n                                src=\"https:\/\/corp-web.gauss.i2-sys.com\/fr\/wp-content\/uploads\/sites\/5\/2021\/08\/altamira.png\"\r\n                                data-object-fit=\"cover\"\r\n                                srcset=\"https:\/\/corp-web.gauss.i2-sys.com\/fr\/wp-content\/uploads\/sites\/5\/2021\/08\/altamira.png 584w, https:\/\/corp-web.gauss.i2-sys.com\/fr\/wp-content\/uploads\/sites\/5\/2021\/08\/altamira-300x222.png 300w\" sizes=\"(max-width: 584px) 100vw, 584px\"\r\n                            \/>\r\n                                                <div class=\"wp-block-cover__inner-container\">\r\n                            <p class=\"has-text-align-left\">Smart Advertising<\/p>\r\n                            <h2 class=\"h1 mb-30\">Altamira Real State<\/h2>\r\n                            <p class='data'><span class='arrow-up'>210%<\/span>Leads Increment<\/p>                            <p class='data'><span class='arrow-down'>52%<\/span>CPL (cost por lead) reduction<\/p>                            <div class='description'><p>Altamira is an expert real estate agency in the comprehensive management of financial and real estate assets. Altamira wanted to create an effective lead generation campaign through a strategy of complementing the prospecting activity in progress with a remarketing campaign on Facebook.<\/p>\n<\/div>                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                            <div class=\"wp-block-column caso_exito no-info\">\r\n                    <div class=\"overlay\"><\/div>\r\n                    <div class=\"wp-block-cover has-background-dim \">\r\n                                                    <img\r\n                                loading=\"lazy\"\r\n                                width=\"584\"\r\n                                height=\"433\"\r\n                                class=\"wp-block-cover__image-background wp-image-135\"\r\n                                alt=\"UE\"\r\n                                src=\"https:\/\/corp-web.gauss.i2-sys.com\/fr\/wp-content\/uploads\/sites\/5\/2021\/08\/UE.png\"\r\n                                data-object-fit=\"cover\"\r\n                                srcset=\"https:\/\/corp-web.gauss.i2-sys.com\/fr\/wp-content\/uploads\/sites\/5\/2021\/08\/UE.png 584w, https:\/\/corp-web.gauss.i2-sys.com\/fr\/wp-content\/uploads\/sites\/5\/2021\/08\/UE-300x222.png 300w\" sizes=\"(max-width: 584px) 100vw, 584px\"\r\n                            \/>\r\n                                                <div class=\"wp-block-cover__inner-container\">\r\n                            <p class=\"has-text-align-left\">Smart Advertising<\/p>\r\n                            <h2 class=\"h1 mb-30\">UE<\/h2>\r\n                            <p class='data'><span class='arrow-up'>20%<\/span>Qualified Leads Increment<\/p>                            <p class='data'><span class='arrow-down'>22%<\/span>CPA (cost per acquisition) reduction<\/p>                            <div class='description'><p>The European University is one of the leading private universities in Spain. The EU wanted to transform its strategy to align their objectives of the marketing campaigns with its ultimate goal of student enrollment.<br \/>\nChus Lozano, Head of Paid Media \"By optimizing for high-value leads in Smart Bidding with Gauss Smart Advertising, we have aligned marketing campaigns with our internal goal of new sign-ups.\"<\/p>\n<\/div>                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                                <\/div>\r\n                        <\/div>\r\n    \n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group bg-custom-grey pt-big pb-big no-space-footer\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"has-text-align-center mb-70\">Les clients qui nous font confiance<\/h2>\n\n\n\n<div class=\"wp-block-columns container\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"160\" height=\"72\" src=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/5\/2021\/08\/optica-universitaria.png\" alt=\"\u00d3ptica Universitaria\" class=\"wp-image-73\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"160\" height=\"72\" src=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/5\/2021\/08\/drinks-and-co.png\" alt=\"Drinks &amp; co\" class=\"wp-image-103\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"160\" height=\"72\" src=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/5\/2021\/08\/okaa.png\" alt=\"okaa\" class=\"wp-image-72\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"160\" height=\"72\" src=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/5\/2021\/08\/venca.png\" alt=\"Venca\" class=\"wp-image-75\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns container\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"161\" height=\"72\" src=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/5\/2021\/08\/marina-rinaldi.png\" alt=\"Marina Rinaldi\" class=\"wp-image-78\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"160\" height=\"72\" src=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/5\/2021\/08\/pull-and-bear.png\" alt=\"Pull &amp; Bear\" class=\"wp-image-74\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"160\" height=\"72\" src=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/5\/2021\/08\/mount-legend.png\" alt=\"Mount Legend\" class=\"wp-image-104\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"160\" height=\"72\" src=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/5\/2021\/08\/ebay.png\" alt=\"ebay\" class=\"wp-image-77\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Histoires de r\u00e9ussite Que pouvons-nous faire pour vous Une impulsion parfaite pour r\u00e9ussir<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/corp-web.gauss.i2-sys.com\/fr\/wp-json\/wp\/v2\/pages\/97"}],"collection":[{"href":"https:\/\/corp-web.gauss.i2-sys.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/corp-web.gauss.i2-sys.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/corp-web.gauss.i2-sys.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/corp-web.gauss.i2-sys.com\/fr\/wp-json\/wp\/v2\/comments?post=97"}],"version-history":[{"count":2,"href":"https:\/\/corp-web.gauss.i2-sys.com\/fr\/wp-json\/wp\/v2\/pages\/97\/revisions"}],"predecessor-version":[{"id":240,"href":"https:\/\/corp-web.gauss.i2-sys.com\/fr\/wp-json\/wp\/v2\/pages\/97\/revisions\/240"}],"wp:attachment":[{"href":"https:\/\/corp-web.gauss.i2-sys.com\/fr\/wp-json\/wp\/v2\/media?parent=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}