{"id":97,"date":"2021-08-05T07:26:04","date_gmt":"2021-08-05T07:26:04","guid":{"rendered":"https:\/\/corp-web.gauss.i2-sys.com\/es\/?page_id=97"},"modified":"2021-09-14T17:12:00","modified_gmt":"2021-09-14T17:12:00","slug":"casos-de-exito","status":"publish","type":"page","link":"https:\/\/corp-web.gauss.i2-sys.com\/es\/casos-de-exito\/","title":{"rendered":"Casos de \u00e9xito"},"content":{"rendered":"\n<div class=\"wp-block-advgb-video advgb-video-block full-width\" data-video=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/2\/2021\/08\/video-home.mp4\" data-source=\"local\" data-video-attr=\"controls,playsinline\" data-video-preload=\"metadata\"><div class=\"advgb-video-wrapper full-width no-lightbox\"><video class=\"full-width\" height=\"600\" poster=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/2\/2021\/08\/video-hero.jpg\" controls preload=\"metadata\" playsinline><source src=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/2\/2021\/08\/video-home.mp4\"\/>Your browser does not support HTML5 video.<\/video><\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<p class=\"has-text-align-center mt-big\" style=\"font-size:12px\">Casos de \u00e9xito<\/p>\n\n\n\n<h2 class=\"has-text-align-center h1 mb-30\">Qu\u00e9 podemos hacer por ti<\/h2>\n\n\n\n<h3 class=\"has-text-align-center mb-30\">Engranaje perfecto para conseguir el \u00e9xito<\/h3>\n\n\n        <div class=\"module_casos_exito\">\r\n            <p class=\"casos_exito_heading has-text-align-center mb-50\">Datos <span><img src=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/themes\/gauss\/assets\/icon\/ovalo-rojo.png\"><\/span> Tecnolog\u00eda <span><img src=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/themes\/gauss\/assets\/icon\/ovalo-morado.png\"><\/span> Equipo humano<\/p>\r\n                        <div class=\"wp-block-columns container\">\r\n                                <div class=\"wp-block-column caso_exito no-info\">\r\n                    <div class=\"overlay\"><\/div>\r\n                    <div class=\"wp-block-cover has-background-dim \">\r\n                                                    <img\r\n                                loading=\"lazy\"\r\n                                width=\"584\"\r\n                                height=\"433\"\r\n                                class=\"wp-block-cover__image-background wp-image-121\"\r\n                                alt=\"Verti\"\r\n                                src=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/2\/2021\/08\/Group-6.jpg\"\r\n                                data-object-fit=\"cover\"\r\n                                srcset=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/2\/2021\/08\/Group-6.jpg 584w, https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/2\/2021\/08\/Group-6-300x222.jpg 300w\" sizes=\"(max-width: 584px) 100vw, 584px\"\r\n                            \/>\r\n                                                <div class=\"wp-block-cover__inner-container\">\r\n                            <p class=\"has-text-align-left\">Smart Advertising<\/p>\r\n                            <h2 class=\"h1 mb-30\">Verti Alemania<\/h2>\r\n                            <p class='data'><span class='arrow-down'>45%<\/span>Reducci\u00f3n de la inversi\u00f3n<\/p>                            <p class='data'><span class='arrow-up'>20%<\/span>Aumento de ventas<\/p>                            <div class='description'><p>Verti Alemania, compa\u00f1\u00eda de seguros online del grupo Mapfre, ten\u00eda como reto aumentar las ventas optimizando la inversi\u00f3n. Elaborando una estrategia de audiencias y utilizando un modelo predictivo basado en Inteligencia Artificial de la plataforma Gauss, consigui\u00f3 aumentar las ventas un 20% reduciendo la inversi\u00f3n en campa\u00f1as de Display &amp; Video 360 un 45%.<\/p>\n<\/div>                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                            <div class=\"wp-block-column caso_exito no-info\">\r\n                    <div class=\"overlay\"><\/div>\r\n                    <div class=\"wp-block-cover has-background-dim \">\r\n                                                    <img\r\n                                loading=\"lazy\"\r\n                                width=\"584\"\r\n                                height=\"433\"\r\n                                class=\"wp-block-cover__image-background wp-image-134\"\r\n                                alt=\"Altamira\"\r\n                                src=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/2\/2021\/08\/altamira.png\"\r\n                                data-object-fit=\"cover\"\r\n                                srcset=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/2\/2021\/08\/altamira.png 584w, https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/2\/2021\/08\/altamira-300x222.png 300w\" sizes=\"(max-width: 584px) 100vw, 584px\"\r\n                            \/>\r\n                                                <div class=\"wp-block-cover__inner-container\">\r\n                            <p class=\"has-text-align-left\">Smart Advertising<\/p>\r\n                            <h2 class=\"h1 mb-30\">Altamira Inmuebles<\/h2>\r\n                            <p class='data'><span class='arrow-up'>210%<\/span>Incremento de leads<\/p>                            <p class='data'><span class='arrow-down'>-52%<\/span>Reducci\u00f3n de CPL (cost por lead)<\/p>                            <div class='description'><p>Altamira es una inmobiliaria experta en la gesti\u00f3n integral de activos financieros e inmobiliarios. Altamira quer\u00eda crear una campa\u00f1a eficaz de generaci\u00f3n de leads a trav\u00e9s de una estrategia de complementaci\u00f3n de la actividad de prospecci\u00f3n en curso con una campa\u00f1a de remarketing en Facebook.<\/p>\n<\/div>                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                                <\/div>\r\n                                    <div class=\"wp-block-columns container\">\r\n                                <div class=\"wp-block-column caso_exito no-info\">\r\n                    <div class=\"overlay\"><\/div>\r\n                    <div class=\"wp-block-cover has-background-dim \">\r\n                                                    <img\r\n                                loading=\"lazy\"\r\n                                width=\"584\"\r\n                                height=\"433\"\r\n                                class=\"wp-block-cover__image-background wp-image-135\"\r\n                                alt=\"UE\"\r\n                                src=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/2\/2021\/08\/UE.png\"\r\n                                data-object-fit=\"cover\"\r\n                                srcset=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/2\/2021\/08\/UE.png 584w, https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/2\/2021\/08\/UE-300x222.png 300w\" sizes=\"(max-width: 584px) 100vw, 584px\"\r\n                            \/>\r\n                                                <div class=\"wp-block-cover__inner-container\">\r\n                            <p class=\"has-text-align-left\">Smart Advertising<\/p>\r\n                            <h2 class=\"h1 mb-30\">UE<\/h2>\r\n                            <p class='data'><span class='arrow-up'>20%<\/span>Incremento de leads qualificados<\/p>                            <p class='data'><span class='arrow-down'>22%<\/span>Reducci\u00f3n del CPA (cost per acquisition)<\/p>                            <div class='description'><p>La Universidad Europea es una de las universidades privadas l\u00edderes en Espa\u00f1a. La UE quer\u00eda transformar su estrategia para alinear los objetivos de las campa\u00f1as de marketing con su objetivo final de matr\u00edcula de estudiantes.<br \/>\nChus Lozano, Head of Paid Media \"Gracias a la optimizaci\u00f3n hacia clientes potenciales de alto valor en Smart Bidding con Gauss Smart Advertising, hemos alineado las campa\u00f1as de marketing con nuestro objetivo interno de nuevas inscripciones.\" <\/p>\n<\/div>                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                            <div class=\"wp-block-column caso_exito no-info\">\r\n                    <div class=\"overlay\"><\/div>\r\n                    <div class=\"wp-block-cover has-background-dim \">\r\n                                                    <img\r\n                                loading=\"lazy\"\r\n                                width=\"1500\"\r\n                                height=\"675\"\r\n                                class=\"wp-block-cover__image-background wp-image-200\"\r\n                                alt=\"Verti Success Case\"\r\n                                src=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/2\/2021\/10\/Verti.jpeg\"\r\n                                data-object-fit=\"cover\"\r\n                                srcset=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/2\/2021\/10\/Verti.jpeg 1500w, https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/2\/2021\/10\/Verti-300x135.jpeg 300w\" sizes=\"(max-width: 1500px) 100vw, 1500px\"\r\n                            \/>\r\n                                                <div class=\"wp-block-cover__inner-container\">\r\n                            <p class=\"has-text-align-left\">Smart Advertising<\/p>\r\n                            <h2 class=\"h1 mb-30\">Verti<\/h2>\r\n                            <p class='data'><span class='arrow-up'>20%<\/span>Incremento en ventas<\/p>                            <p class='data'><span class='arrow-down'>15%<\/span>Reducci\u00f3n del CPA (cost per acquisition)<\/p>                            <div class='description'><p>Verti, compa\u00f1\u00eda de seguros online del grupo Mapfre cuyo objetivo era operar su modelo de negocio de generaci\u00f3n de leads como si fuera un e-commerce. Gracias a Google y la tecnolog\u00eda de Making Science aline\u00f3 los objetivos de optimizaci\u00f3n de marketing con su objetivo comercial (CPA de ventas reales).<\/p>\n<\/div>                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                                <\/div>\r\n                        <\/div>\r\n    \n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group bg-custom-grey pt-big pb-big no-space-footer\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"has-text-align-center mb-70\">Contamos con la confianza de nuestros clientes<\/h2>\n\n\n\n<div class=\"wp-block-columns container\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"160\" height=\"72\" src=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/2\/2021\/08\/optica-universitaria.png\" alt=\"\u00d3ptica Universitaria\" class=\"wp-image-73\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"160\" height=\"72\" src=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/2\/2021\/08\/drinks-and-co.png\" alt=\"Drinks &amp; co\" class=\"wp-image-103\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"160\" height=\"72\" src=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/2\/2021\/08\/okaa.png\" alt=\"okaa\" class=\"wp-image-72\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"160\" height=\"72\" src=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/2\/2021\/08\/venca.png\" alt=\"Venca\" class=\"wp-image-75\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns container\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"161\" height=\"72\" src=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/2\/2021\/08\/marina-rinaldi.png\" alt=\"Marina Rinaldi\" class=\"wp-image-78\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"160\" height=\"72\" src=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/2\/2021\/08\/pull-and-bear.png\" alt=\"Pull &amp; Bear\" class=\"wp-image-74\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"160\" height=\"72\" src=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/2\/2021\/08\/mount-legend.png\" alt=\"Mount Legend\" class=\"wp-image-104\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"160\" height=\"72\" src=\"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-content\/uploads\/sites\/2\/2021\/08\/ebay.png\" alt=\"ebay\" class=\"wp-image-77\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Casos de \u00e9xito Qu\u00e9 podemos hacer por ti Engranaje perfecto para conseguir el \u00e9xito<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-json\/wp\/v2\/pages\/97"}],"collection":[{"href":"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-json\/wp\/v2\/comments?post=97"}],"version-history":[{"count":1,"href":"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-json\/wp\/v2\/pages\/97\/revisions"}],"predecessor-version":[{"id":193,"href":"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-json\/wp\/v2\/pages\/97\/revisions\/193"}],"wp:attachment":[{"href":"https:\/\/corp-web.gauss.i2-sys.com\/es\/wp-json\/wp\/v2\/media?parent=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}